About Captive Interactive

We are a digital content production and integrated digital marketing agency focused on E-commerce livestreaming and E-commerce marketing.

We may be a brand-new start-up in Singapore but we come backed by over 18 years of experience and expertise in integrated media & marketing, advertising & creative, digital interactive marketing, content production, e-commerce marketing and livestreaming production. Our clients in the region are also some of the leading international brands.

Our Singaporean founder and CEO launched Captive Media in China in 2002 and besides Singapore, the group currently has operations in Shanghai, Beijing and Hong Kong. Captive Interactive SG is also getting strong support from Infocomm Media Development Authority (IMDA) / PIXEL and Enterprise Singapore on some of our projects.

E-commerce Livestreaming Solutions

Driving the future of e-commerce development. We combine E-Commerce Livestreaming and our Cloud Shop PGC concept to change how brands sell online & how consumers shop online.

Brand Customisation & Professional Generated Content

Employing brand-customised livestreaming experience & professional generated content.

Integrated Marketing Services

Combining both online and offline shopping experience and benefits to deliver a whole new shoppertainment experience and better drive sales conversions.

Shopper Experience Focused

Focused on bringing fun, engaging informative and entertaining shopper experience to attract high traffic and increase sales conversions.

Full Service Integrated Service Platform

Focused on providing full-service E-Commerce (EC) Livestreaming content planning, creation, production & marketing solutions.


Bringing our award winning and industry-benchmark Cloud Shop livestreaming concept from China to Singapore.

China has been leading the world in EC livestreaming engagements and e-commerce marketing.


Outstanding Livestreaming Vendor 2019 (Fashion Category) by Taobao Live/TMall

The Adidas Tmall Livestreaming Week project we produced was awarded Outstanding Livestreaming Marketing Project 2019. Adidas EC livestreaming work since October 2019, which was exclusively produced by Captive Live+, also won Outstanding Livestreaming Conversion Award 2019.

Our Cloud Shop solution is now acknowledged by Taobao Live & Tmall as breaking new grounds in EC livestreaming in China and setting a new industry benchmark. With our unique experience and expertise, Captive Live+ intends to be the leading EC livestreaming solution provider and Professional-Generated Content (PGC) producer in Singapore.

E-Commerce Marketing

E-Commerce Marketing

Captive Interactive is well-positioned to help Singapore brands and products with their e-commerce expansion plans in China, leveraging on our extensive network and 18 years of relevant experience in China.

New Retail Solutions

Breaking the barriers between e-commerce and physical retail stores. We help to better engage with consumers on both fronts and to better drive traffic both ways to get better conversions.

Taobao/TMall Partner Services

Our Taobao/Tmall Partner team provides one-stop-shop integrated operations, sales management and marketing services for brands looking to start their own e-commerce stores on Tmall.

On-platform Media and Marketing Capabilities

Our dedicated media planning and marketing teams help our clients to efficiently use on-platform media resources for Tmall and JD.com, and manage WeChat Official Accounts, WeChat Mini-programs and Weibo marketing efforts.

E-commerce Livestreaming

Captive Live+ is one of the leading EC Livestreaming service providers in China, offering a full-suite of livestreaming services including our own studio facilities. Our award-winning Cloud Shop solutions for local and international brands has been recognized as a new industry benchmark in China.

Some of our Certifications

Official livestreaming vendor of Taobao Live (China’s largest EC livestreaming platform), a Joint Business Partner of Tmall New Retail , and an official livestreaming vendor of DouYin.

tmall new retail

TMall New Retail
Joint Business Partner

alimama media

Alimama Media

taobao live vendor

Taobao Live Vendor


Dou Yin Vendor


Yep, we're hiring!
Do you have what it takes to help build Singapore’s leading livestreaming solutions agency?

Are you game to be part of our start-up in SG? Do you want to be in the pioneer team working on Singapore’s first-ever shopping mall E-commerce livestreaming shopping festival in Singapore? Interested in E-Commerce marketing? Are you game enough to join our industry-disruptive crew? Do you have what it takes to thrive in a start-up?

Join the team
Captive Interactive is now looking for...

Client Servicing Manager / Assistant Client Service Manager

We’ve hit the ground running and things are moving fast on the project front.
If you’re interested in this new growth industry and think you’ve got what it takes, let’s have a chat! Be part of our budding startup crew!

Please email your CV to colin@captiveinteractive.sg

Captive Interactive is now looking for...

Assistant Marketing Manager

We’ve hit the ground running and things are moving fast on the project front.
If you’re interested in this new growth industry and think you’ve got what it takes, let’s have a chat! Be part of our budding startup crew!

Please email your CV tocolin@captiveinteractive.sg

Let's create something together.

We bring new LIVE to brands!

Get in Touch!